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NOVIDADES
Adidas designed its shoes alongside Parley with the Oceans, an initiative that strives to bring awareness of the ocean plastic problem to stakeholders and collaborate on projects that can improve the situation. Writing for Triple Pundit last year, Leon Kaye explained Adidas' goal:"Adidas says its work with Parley rests on a three-point strategy: avoid the use of virgin plastic, gather plastic waste from the environment when possible, and redesign footwear and apparel so that it is both sustainable and performs better." © Parley with the Oceans - The men's shoe by Adidas, made with recycled ocean plastic.
You can see a full list of Parley plastic-containing products here. Each shoe uses 11 bottles' worth of recycled plastic, and uses recycled PET in the laces, heel webbing, lining, and sock liners. Adidas started with a concept shoe in 2015 that made headlines, including ours here at TreeHugger. It was made with illegal fishing nets confiscated by the Sea Shepherd conservation group from a poaching vessel off the coast of West Africa. In 2016, Adidas ramped up production and made 7,000 pairs of recycled plastic shoes. This was met with success and the 1-million target was set for 2017. All have sold, and sales of the latest models are limited to one pair per customer. © Adidas - Women's Ultraboost Parley Shoe in blue.
By Khaterine Martinko. Treehugger. Posted: April 4, 2018. Assuntos Conexos: |
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